About the IUOW Awards
2009 -2011



For several years this was the official site for the Intelligent Use of Water Awards, an interactive grant program from the RainBird Corporation that awarded funds to water conservation and environmental sustainability projects that promoted green spaces.
Content is from the site's 2009 -2011 archived pages as well as other outside sources.

For the most up to date information about the RainBird Corporation go to: www.rainbird.com/

About

The Intelligent Use of Water Awards is an interactive grant program that awards funds to water conservation and environmental sustainability projects that promote green spaces. A global initiative, any Internet user can submit a project via the Intelligent Use of Water Awards website at www.iuowawards.com and promote it within his or her own community. All projects can be anonymously voted upon by visitors (one vote a day per project, per individual user), and the projects with the most votes will receive funding from Rain Bird according to their funding category.

Rain Bird will award four $1,500 projects, three $5,000 projects, and three $10,000 projects.

Established in 2008, the annual Intelligent Use of Water Awards program recognizes individuals and organizations whose innovation, leadership, ingenuity and dedication to the management and protection of Earth’s most precious natural resource through improved landscape water-efficiency raises the standard for outdoor water conservation.

After three years of honoring individuals and organizations for their completed projects, The Intelligent Use of Water Awards program was revamped in 2010 to help fund future water conservation projects.

The interactive approach to this year's program will help Rain Bird serve a broader range of projects that seek to intelligently manage water and preserve green spaces.

Past Winners

In 2009, The Intelligent Use of Water Award went to Naples Botanical Garden, Inc. in Naples, Florida, for their commitment to sustainable green building practices in the design of their gardens.

 



FAQ

What is the Intelligent User of Water Awards program?
The Intelligent Use of Water Awards, now in its fourth year, is an interactive grant program that awards funds in $1,500, $5,000 or $10,000 funding categories to water conservation and environmental sustainability projects that promote green spaces.
Who is Rain Bird?
Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services.
How many awards will be given?
Rain Bird will award four $1,500 projects, three $5,000 projects, and three $10,000 projects.
How will the winners be determined?
The projects with the most votes in each of the funding categories by the end of the voting period, March 1, 2011, will receive the funds according to its particular funding category.
When will the winners be announced?
The winners will be announced on World Water Day, March 22, 2011.
How do I vote?
You do not need to register on the site to vote. Simply find the project you want to vote for and click the "vote" button. You can vote up to ten times per day.
How do I submit a project?
Register for an account. Go to the Project Management page and click on "Create New Project". Enter a description of your project and add photos and/or a YouTube embed to help promote the project. Share the project on your social media sites using the widgets provided and try to get your friends, family, and local community to vote for it.
What type of project should I submit?
Any project that uses intelligent water design, promotes green spaces and sustainability will be accepted. Look around your community and see what is needed.
Can I submit more than one project?
No, you can only submit one project.
I submitted my project, but it is not showing up.
All projects must be approved and so it is in the vetting process. This could take one to two business days. If your project was not accepted, you will receive correspondence from the Intelligent Use of Water Awards team explaining the criteria needed for the project to be approved.
I am having a technical problem, who do I contact?
Send an email to tech@iuowawards.com and a representative will help trouble shoot your problem.

 

Rain Bird's Intelligent Use of Water Awards

An Interactive Grant Program that Awards Funds to Water Conservation and Environmental Sustainability Projects that Promote Green Spaces

www.allianceforwaterefficiency.org/

2010-11-02

Rain Bird IUOW 2010The Intelligent Use of Water Awards is an interactive grant program that awards funds to water conservation and environmental sustainability projects that promote green spaces. A global initiative, anyone with access to the Internet can submit a project via the Intelligent Use of Water Awards website at www.iuowawards.com and promote it within his or her own community. All projects are anonymously voted upon by visitors (one vote a day per project, per individual user), and the projects with the most votes will receive funding from Rain Bird according to their funding category.

Rain Bird will award four $1,500 projects, three $5,000 projects, and three $10,000 projects.

Established in 2008, the annual Intelligent Use of Water Awards program recognizes individuals and organizations whose innovation, leadership, ingenuity and dedication to the management and protection of Earth’s most precious natural resource through improved landscape water efficiency raises the standard for outdoor water conservation. 

After three years of honoring individuals and organizations for their completed projects, The Intelligent Use of Water Awards program was revamped in 2010 to help fund future water conservation projects.

The interactive approach to this year's program will help Rain Bird serve a broader range of projects that seek to intelligently manage water and preserve green spaces.

Past Winners

In 2009, The Intelligent Use of Water Award went to Naples Botanical Garden, Inc. in Naples, Florida, for their commitment to sustainable green building practices in the design of their gardens.

In 2008, Christopher Gray of Marvel Golf Club in Benton, Kentucky, demonstrated innovation for his proactive development and implementation of water conservation programs both on and off the golf course.

The first winner in 2007 was a five-acre garden near El Cajon, California, The Water Conservation Garden, that showcased water conservation through a series of themed gardens and robust educational programming.

About Rain Bird Corporation

Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico.

 

 

Rain Bird Awards Program To Grant Over $50,000 To Outdoor Water Conservation Projects

The Intelligent Use Of Water Awards Program Invites Public To Submit And Vote For Their Favorite Water Conservation Projects.

AZUSA, CALIF. - (Nov. 5, 2010) – Rain Bird announced today the launch of The Intelligent Use of Water Awards program, an interactive grant program that will award more than $50,000 to water conservation and environmental sustainability projects that promote green spaces.

Open to nonprofits, homeowners, schools, landscapers, facility managers, community organizations, students, retailers, weekend gardeners or anyone with a water conservation project that supports sustainability and green spaces, The Intelligent Use of Water Awards program invites the public to submit projects in need of funding at www.iuowawards.com.

Participants log on to iuowawards.com, choose a funding category ($1,500, $5,000, or $10,000), describe the project, upload photos and/or embed YouTube videos, and then convince friends, family and others to vote for the project through online social networks using the site’s built in sharing functions. Submitters can also utilize the Facebook application to automatically update their Facebook status with a reminder to vote for their project each week.

Once a project is submitted it is made available for public voting, meaning anyone can anonymously cast their vote for their favorite project. All projects can be anonymously voted on by visitors (one vote a day per project, per individual user), and the projects with the most votes in each funding category will be awarded a combined $51,000 in grants to be used towards the completion of their winning project. Winners will be announced on World Water Day – March 22, 2011.

Established in 2008, the annual Intelligent Use of Water Awards program recognizes individuals and organizations whose innovation, leadership, ingenuity and dedication to the management and protection of Earth’s most precious natural resource through improved landscape water-efficiency raises the standard for outdoor water conservation. After three years of honoring individuals and organizations for their completed projects, the 2010 Intelligent Use of Water Awards program aims to encourage and fund future water conservation projects.

“We are very excited about this year’s program as we have created a platform in which the general public will be able to decide on which projects receive the funding,” said Dave Johnson, Rain Bird’s director of corporate marketing. “The interactive approach to this year's program will serve a broader range of projects that seek to intelligently manage water and preserve green spaces.”

In developing the program, Rain Bird has assembled a team of partners that share the common goal of helping individuals and organizations make an impact in their community through the Intelligent Use of Water. Partnering in support of the Intelligent Use of Water Awards program are The Alliance for Water Efficiency, The American Society of Golf Course Architects (ASGCA), The Golf Course Superintendents Association of America (GCSAA) and the Environmental Institute for Golf (EIG), Golfdom magazine, Growing A Greener World, Landscape Management magazine, The National Gardening Association, Pebble Beach Resorts, Project WET, Smart Approved WaterMark, The Gardener Guy, and The Groundwater Foundation.

 



The Intelligent Use of Water™ Awards

Congratulations to the 2010/2011 Intelligent Use of Water Awards winners and thank you to everyone who participated in this year's program.

Please check back this Fall for our 5th annual Intelligent Use of Water Awards. Entries begin November 2011.

2010/2011 Winning Projects

/images/2010-2011-partners.gif

$1,500 Project Winners

Sustainaibly creating a 25000...The project to establish an agro forestry nursery is a six months intensive program that is intended to produce quality seedlings. This project addresses the lack of environment friendly trees in...
Bamenda, Cameroon
Ranked #1 - $1,500 Project 

Sustainable Design, Water Usage...The James Wylie Shepherd Observatory exists as the most state-of -the-art facility for the state of Alabama. It is capable of world-class astronomical telescopic observation as well as astrophoto...
Montevallo, AL
Ranked #2 - $1,500 Project 

Keeping green spaces protected... 

This project serves as an important way to protect green spaces from being polluted by sewer spills. Sewer spills most commonly occur due to kitchen grease poured down sinks, causing blockage... /images/green-spaces.png
Fallbrook, California
Ranked #3 - $1,500 Project 
#3ranked

Composting Toilets for CollegesComposting toilets are a sanitation solution that allows waste to naturally decompose into an organic fertilizer.


A composting toilet looks much like any other bathroom facility, but with one maj...
Easton, PA
Ranked #4 - $1,500 Project 

$5,000 Project Winners

EARTHS Community Garden and O...

We would like to open the EARTHS Community Garden and Open Classroom at EARTHS elementary school in Thousand Oaks, California. In 2009, EARTHS students and volunteers cleared a section of land behi... 
Newbury Park, CA
Ranked #1 - $5,000 Project

Reiman Gardens Rain Garden

 

Pr...Reiman Gardens is proposing a new project that includes the design and development of a rain garden and the installation of four rain barrels.   As a leader in sustainable practices, and ... 
Ames, IA
Ranked #2 - $5,000 Project
#2ranked

Rain Gardens, Clean RiverRain Gardens, Clean River is a rain garden based initiative that the Friends of Lower Muskingum River (FLMR) would like to bring to Marietta, Ohio. Over 70% of all pollutants that enter the major r...
Marietta, OH
Ranked #3 - $5,000 Project
#3ranked

$10,000 Project Winners

Nebraska State Fair- 

Outdoor ...We are planning to develop an outdoor learning area to be located in the U.S. Cellular Kidz Zone at the Nebraska State Fair site.  It would give the statewide community a stimulating... 
Grand Island, NE
Ranked #1 - $10,000 Project 
#1ranked

Help a school in Africa with ...

Drop In The Bucket has been working in Uganda and other areas of Sub-Saharan Africa since 2006.  Our mission is to provide clean drinking water and sustainab...
Los Angeles, CA
Ranked #2 - $10,000 Project 

Amazing Heart Farm irrigation...

With the help of her husband, community volunteers & a Project Orange Thumb grant through FISKARS, in the spring of 2010, Elizabeth Weller established Amazing Heart Farm, a Certified Naturally ... 
Orrtanna, PA
Ranked #3 - $10,000 Project 

 



2009 PRESS RELEASES


FINALISTS NAMED FOR RAIN BIRD’S 2009 INTELLIGENT USE OF WATER LEADERSHIP AWARD

Independent Judging Panel Selects Five Finalists Based on their Leadership, Innovation and Commitment to Landscape Water Conservation; Winner To Be Announced on October 8th at the WaterSmart Innovations Conference and Exposition

AZUSA, Calif.--(August 20, 2009) -- Rain Bird, the leading manufacturer and provider of irrigation products and services, has announced the finalists for its 2009 Intelligent Use of Water™ Leadership Award, recognizing individuals and organizations for their leadership roles in the management of Earth’s most precious natural resource. Each finalist was selected by an independent panel of judges based on a set of pre-determined criteria that includes demonstrated water savings, landscape preservation, innovation and overall impact on the community.

One finalist will be named winner of the third annual award at the WaterSmart Innovations Conference and Exposition in Las Vegas, Nevada, October 8, 2009, where they will be awarded $10,000 and featured in a short film highlighting their contributions to outdoor water conservation.

Finalists for the 2009 Intelligent Use of Water Leadership Award are:

Council on the Environment of New York City (CENYC) – New York, NY
A drought in the summer of 2001 provided an opportunity for Council on the Environment of New York City (CENYC) to challenge public perception about urban water conservation. 2 CENYC spearheaded the creation of the Water Resources Group, a coalition of environmental organizations dedicated to finding ways to conserve and reuse water. One of those solutions developed into encouraging and helping build urban rainwater harvesting (RWH) systems, which divert water from adjacent roofs or garden structures into tanks as large as 1,000 gallons. Stored water from RWH systems is then used for community gardens and landscapes. CENYC has steadily built or helped build over 40 systems throughout the City’s five boroughs, collecting as much as 500,000 gallons of water annually. In 2008, CENYC signed a contract with the Department of Parks and Recreation to build 20 new RWH systems in New York City community gardens. To date, three of the five systems built for the department have been integrated into major food growing operations for a local soup kitchen, livestock feed and a local farmer’s market.

Hui o Ko'olaupoko – Kailua, HI
Considered paradise by island visitors and residents alike, Hui o Ko'olaupoko works to preserve the natural beauty and organic watershed processes in Hawaii’s Ko'olaupoko region of Windward Oahu. Recognizing the need to change attitudes towards environmental stewardship and subsequent behavior at the community level, the organization developed Kaha Garden in 2007 as a living example of how homeowners can use native and indigenous landscaping to improve water quality. The project replaced grass and invasive species along 150 yards of stream bank with native Hawaiian plants that are used to stabilize soil, reduce runoff and facilitate natural filtration of water. Hui o Ko'olaupoko has also instituted extensive local programs to educate visitors and students on the benefits of native landscaping and best water management practices. The effort has resulted in heavy grassroots community involvement, noted by nearly 1,000 volunteer hours at the garden this year.

Naples Botanical Garden, Inc. – Naples, FL
In an area with a problematic history of pollution and fertilizer runoff in communal waterways, Naples Botanical Garden is committed to high performance and the integration of sustainable green building practices into the design of their gardens. Having adopted the water use goals for LEED Gold Certification, the garden is a leader in freshwater conservation and management and incorporates numerous water conserving features into its design. Parking lot bio-swales capture rainwater that filters through the ground, carrying water to the giant entry feature bioswale, the Rain Garden. A “River of Grass” garden feature serves as a natural filtration system before the water is slowly released to the preserve area. The primary irrigation system for the garden implements soil moisture detectors that direct water as needed through drip emitters. The system has allowed the garden to reduce water use by 50 percent.

Quail Botanical Gardens – Encinitas, CA
Located on the scenic Southern Californian coast, Quail Botanical Gardens is committed to being a leader in water conservation for the drought-prone region. The garden offers numerous classes and workshops that encourage smart water usage in residential landscaping, such as “South African Plants for a California Garden” and “Designing with Succulents.” For the past five years, Julian Duval, CEO of the gardens, has promoted low-water-use plants through a gardening segment on San Diego’s KUSI-TV. Public outreach has also extended via a partnership with the San Diego County Water Authority to create two educational videos focusing on water conservation activities and landscaping. The garden demonstrates these incorporated methodologies in their own backyard by using xeriscaping and indigenous plants, recycled water, weather-based controllers and low-water irrigation tools. Today, 70 percent of the garden’s plantings require little or no water.

Queens Botanical Garden – Flushing, NY
A systemic interconnectedness between landscape, buildings and systems makes Queens Botanical Garden a “living museum” for visitors and employees. The first newly constructed building in New York State to earn a platinum LEED certification, the garden’s visitor and administration building features a green roof and a rainwater harvesting system. The garden’s paved vehicle surfaces are made of gravel to slow and filter rainwater, and the paved walkways and paths slope to a biotope where water is cooled and cleansed in a cistern for future use. A large rain garden handles overflow water from the biotope, and native plants support the necessary water functions of the various garden spaces in a naturalistic, ornamental planting approach. All of Queens Botanical Gardens water conservation efforts work in harmony to ease New York City’s overburdened sewer and wastewater systems, thus reducing pollution in Long Island Sound.

Judging this year’s nominations are an independent panel of landscape and water-efficiency experts, each with a unique understanding of the relationship between better landscape designs and reduced landscape water waste. The 2009 judges are Dan Stark, Executive Director of the American Public Gardens Association; Marty Eberhardt, Executive Director of The Water Conservation Garden in El Cajon, California and winner of the 2007 Intelligent Use of Water Award; Denis Gourdeau, Water Management Lead, City of Calgary Parks, Alberta, Canada; and Christopher S. Gray, Sr., Golf Course Superintendent at Marvel Golf Club in Benton, Kentucky and winner of the 2008 Intelligent Use of Water Award.

 

RAIN BIRD ANNOUNCES WINNERS OF THE 2009 INTELLIGENT USE OF WATER AWARDS AT WATERSMART INNOVATIONS CONFERENCE AND EXPOSITION IN LAS VEGAS

Naples Botanical Garden Wins Leadership Award; Four State/Local Municipalities and Water Agencies Receive the State of the Union Award in Recognition of Their Outstanding Achievements in Landscape Water Conservation

AZUSA, Calif.--(October 9, 2009)--Rain Bird, the leading manufacturer and provider of irrigation products and services, has announced that Naples Botanical Garden is the winner of the 2009 Intelligent Use of Water™ Leadership Award, recognizing the organization’s leadership in the management of Earth’s most precious natural resource. The garden, located in Naples, Florida received $10,000 from Rain Bird and was featured in a short film highlighting the organization’s unique approach to water conservation at a special event held at the 2009 WaterSmart Innovations Conference and Exposition in Las Vegas.

Naples Botanical Garden is a prime example of what community organizations, especially our public gardens, can do to combat the mismanagement of water and encourage the creative processes and systems for conserving water,” said Dave Johnson, Rain Bird’s director of corporate marketing. “Naples Botanical Garden is vibrant proof, not only to residents of Florida, but also to home and business owners nationwide, that responsible and efficient water use can yield healthy and beautiful landscapes.”

In an area with a problematic history of pollution and fertilizer runoff in communal waterways, Naples Botanical Garden is committed to the integration of sustainable green building practices into the design of their gardens. Having adopted the water use goals for LEED Gold Certification, the garden is a leader in freshwater conservation and management and incorporates numerous water conserving features into its design. Parking lot bio-swales capture rainwater that filters through the ground, carrying water to the giant entry feature bio-swale, the Rain Garden. A “River of Grass” garden feature serves as a natural filtration system before the water is slowly released to the preserve area. The primary irrigation system for the garden implements soil moisture detectors that direct water as needed through drip emitters. The system has allowed the garden to reduce water use by 50 percent.

Naples Botanical Garden was one of five finalists for the 2009 award that included Quail Botanical Gardens (Encinitas, CA), Hui o Ko'olaupoko (Kailua, HI), Queens Botanical Garden (Queens, NY) and the Council on the Environment of New York City (New York, NY). Each finalist was selected by an independent panel of judges based on a set of pre-determined criteria that included demonstrated water savings, landscape preservation, innovation and overall impact on the community.

Rain Bird also used the opportunity to present four state/local municipalities and water agencies with the 2009 Intelligent Use of Water State of the Union Award. Recognizing city and state municipalities and water agencies that excel in implementing effective landscape waterefficiency programs and initiatives, the 2009 State of the Union Award winners are:

  • City of Indian Wells (California)
  • Inland Empire Utilities Agency (California)
  • Missouri Botanical Garden, Missouri Dept. of Natural Resources, Metropolitan St. Louis Sewer District
  • San Antonio Water System – Conservation Department (Texas)

As the 2009 State of the Union Award winners, each wins a spot on the panel of Rain Bird’s Intelligent Use of Water Summit XI, to be held at the Smithsonian Institution in Washington, D.C. in April 2010. As panel members, they will have the opportunity to showcase their awardwinning case study to an audience of U.S. and international water management leaders.

Judging this year’s nominations were an independent panel of landscape and water-efficiency experts, each with a unique understanding of the relationship between better landscape designs and reduced landscape water waste. The 2009 judges were Dan Stark, Executive Director of the American Public Gardens Association; Marty Eberhardt, Executive Director of The Water Conservation Garden in El Cajon, California and winner of the 2007 Intelligent Use of Water Award; Denis Gourdeau, Water Management Lead, City of Calgary Parks, Alberta, Canada; and Christopher S. Gray, Sr., Golf Course Superintendent at Marvel Golf Club in Benton, Kentucky and winner of the 2008 Intelligent Use of Water Award.

ABOUT RAIN BIRD CORPORATION

Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry’s broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water™ is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico

 



More Background On IUOWAwards.com

 

IUOWAwards.com served as the official digital home of the Intelligent Use of Water Awards, a pioneering international initiative launched by Rain Bird Corporation to recognize, fund, and promote innovative water-conservation projects. Active primarily between 2008 and 2011, the website played a central role in shaping one of the earliest large-scale, publicly participatory sustainability grant programs focused on landscape water efficiency.

At a time when water scarcity, drought resilience, and sustainable land use were only beginning to gain widespread public attention, IUOWAwards.com helped bridge the gap between corporate environmental responsibility and grassroots conservation efforts. The platform combined public voting, educational outreach, and direct financial support for projects ranging from community gardens and botanical research to irrigation redesign and water reuse systems.

Today, although the site is no longer active, IUOWAwards.com remains an important digital artifact of early environmental engagement, participatory grantmaking, and corporate sustainability leadership.


Ownership and Organizational Background

IUOWAwards.com was operated by Rain Bird Corporation, a globally recognized manufacturer of irrigation products headquartered in Azusa, California. Founded in 1933, Rain Bird is widely credited with inventing the impact sprinkler and has remained a dominant force in agricultural, municipal, commercial, and residential irrigation technology for nearly a century.

The Intelligent Use of Water Awards program was developed as part of Rain Bird’s broader corporate mission to promote water stewardship, responsible irrigation, and long-term environmental sustainability. Rather than functioning as a marketing campaign alone, the awards program served as a philanthropic and educational initiative designed to foster innovation and reward best practices in water management.

The website itself acted as the public-facing platform for submissions, voting, program education, and announcement of award recipients.


Purpose and Goals of IUOWAwards.com

The central mission of IUOWAwards.com was to encourage intelligent water use through:

  • Supporting innovative water-conservation projects

  • Educating the public about sustainable irrigation and land management

  • Encouraging grassroots and community-led environmental solutions

  • Promoting responsible landscape design

  • Increasing awareness of global water scarcity

Unlike many grant programs restricted to academic institutions or government agencies, the Intelligent Use of Water Awards were intentionally inclusive. Submissions were open to:

  • Nonprofit organizations

  • Schools and universities

  • Homeowners

  • Landscape professionals

  • Municipal agencies

  • Environmental groups

  • Community gardens

  • Students and educators

This open model significantly broadened participation and made the program accessible to individuals with practical, community-level ideas.


How the Program Worked

Submission and Voting System

IUOWAwards.com utilized a then-innovative interactive online voting system. Participants submitted project proposals through the website, including descriptions, images, and occasionally embedded video content. Once approved, projects were made public for voting.

Key features included:

  • One vote per user per project per day

  • No registration required to vote

  • Public visibility of project rankings

  • Social media sharing tools to promote entries

  • Multiple funding tiers

This approach turned the awards into both a funding mechanism and an awareness campaign, encouraging community engagement and grassroots outreach.

Funding Categories

Awards were distributed across three tiers:

  • $1,500 grants – Smaller or pilot projects

  • $5,000 grants – Mid-scale initiatives

  • $10,000 grants – Larger infrastructure or community programs

Each year, multiple winners were selected in each category, with total annual funding exceeding $50,000.


History and Evolution of the Program

Early Years (2007–2008)

The Intelligent Use of Water Awards were first introduced as a recognition-based program honoring completed water conservation projects. Early winners included botanical gardens and environmental organizations demonstrating exemplary water stewardship.

Expansion and Interactive Redesign (2009–2010)

By 2009, the program evolved into a more interactive model emphasizing:

  • Public participation

  • Community voting

  • Funding for future projects rather than completed ones

  • Greater transparency and engagement

IUOWAwards.com became the digital backbone of this transformation, allowing global participation.

Peak Activity (2010–2011)

The program reached its height between 2010 and 2011, during which:

  • Thousands of users participated in voting

  • Projects from multiple countries were submitted

  • Major environmental organizations partnered with Rain Bird

  • The awards gained recognition within sustainability and landscape architecture communities

The platform was heavily promoted through environmental organizations, trade publications, and professional associations.


Types of Projects Recognized

Community Gardens and Urban Agriculture

Projects that used rainwater harvesting, drip irrigation, and native plantings to reduce water usage while supporting food production.

Educational Initiatives

School-based programs teaching water conservation principles through hands-on installations such as rain gardens and composting systems.

Municipal and Public Space Projects

City-led initiatives focused on reducing runoff, improving irrigation efficiency, and modernizing public landscapes.

Environmental Restoration

Projects aimed at restoring wetlands, stream buffers, and native ecosystems using water-conscious design principles.

International Water Access

Some winning projects supported clean water access and irrigation improvements in developing regions.


Notable Award Winners and Examples

Naples Botanical Garden (Florida)

A standout recipient recognized for integrating sustainable irrigation, bioswales, rainwater harvesting, and soil moisture monitoring into a major public garden.

Queens Botanical Garden (New York)

Awarded for innovative stormwater management, rainwater reuse systems, and LEED-certified design.

Water Conservation Garden (California)

An early winner showcasing drought-tolerant landscaping and public education programs.

International Projects

Projects in Africa and rural regions highlighted the global scope of the program, particularly those focused on clean water access and sustainable agriculture.


Role of Partnerships and Industry Support

IUOWAwards.com benefited from partnerships with major environmental and professional organizations, including:

  • Alliance for Water Efficiency

  • American Society of Golf Course Architects

  • Golf Course Superintendents Association of America

  • Environmental Institute for Golf

  • National Gardening Association

  • Project WET

  • Smart Approved WaterMark

These partnerships enhanced the credibility of the program and extended its educational reach across professional and academic communities.


Cultural and Social Significance

The Intelligent Use of Water Awards emerged at a pivotal moment in environmental history. The late 2000s saw increasing awareness of:

  • Climate change

  • Water scarcity

  • Urban droughts

  • Agricultural sustainability

  • Infrastructure aging

IUOWAwards.com represented one of the earliest large-scale efforts to democratize environmental funding through online participation.

The site also played a role in:

  • Normalizing water conservation practices

  • Encouraging community-based solutions

  • Highlighting the role of design in sustainability

  • Promoting science-backed irrigation practices


Audience and Reach

The website attracted a diverse audience, including:

  • Environmental professionals

  • Landscape architects

  • Municipal planners

  • Educators

  • Students

  • Homeowners

  • Sustainability advocates

  • Nonprofit leaders

Its accessibility and voting-based system made it particularly popular among grassroots organizations seeking visibility and funding without bureaucratic hurdles.


Design and User Experience

IUOWAwards.com reflected early 2010s web design trends:

  • Clean layouts

  • Simple navigation

  • Project galleries

  • Voting interfaces

  • Social sharing widgets

  • Embedded video support

While not visually elaborate by modern standards, the site was highly functional and optimized for engagement rather than aesthetics.


Legacy and Long-Term Impact

Although the Intelligent Use of Water Awards program eventually concluded, its influence persists in several ways:

  1. Precedent for participatory environmental funding

  2. Increased awareness of water-efficient landscaping

  3. Support for early-stage sustainability projects

  4. Model for corporate-backed environmental grants

  5. Educational influence on landscape and irrigation industries

Many past award recipients continued to expand their projects, secure additional funding, and serve as case studies in sustainability research.


Relationship to Rain Bird’s Broader Mission

IUOWAwards.com reflected Rain Bird’s long-standing emphasis on:

  • Water efficiency

  • Environmental stewardship

  • Education and training

  • Innovation in irrigation technology

The program reinforced Rain Bird’s identity not merely as a manufacturer, but as an advocate for responsible water use worldwide.


 

IUOWAwards.com stands as a notable example of early digital environmental engagement. By combining public participation, transparent funding, and educational outreach, it helped redefine how sustainability initiatives could be supported at scale.

The Intelligent Use of Water Awards program successfully elevated community-driven conservation projects, fostered innovation, and demonstrated how corporate leadership could align with environmental responsibility. Though the site is no longer active, its legacy remains visible in the continued emphasis on water stewardship, smart irrigation, and participatory environmental action across industries.


 



IUOWAwards.com